Inspire Innovations — MSLX

Inspire Innovations builds MSLX, an AI-powered suite that helps carriers, MGUs, and brokers cut the manual work out of quoting, underwriting, claims, and clinical review in medical stop loss insurance. I was brought on to develop their marketing site from an existing design and brand direction.

The build needed to carry real enterprise-software weight: role-specific pages for carriers, MGUs, and brokers, a breakdown of the five MSLX modules sitting on top of their IPAS platform, and a clear four-step implementation walkthrough — all while staying fast, accessible, and easy to extend as the product and company grow.

Working from the provided design, I focused on translating a dense, feature-heavy product into a site that reads cleanly at every breakpoint, with demo requests and contact paths surfaced consistently throughout rather than buried in a single CTA.